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Tuesday, 19 Feb 2019

Benefits of Trademark Registration

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Trademarks benefit both businesses and consumers. Trademarks allow businesses to build an identity and reputation with customers, and thereby grow or expand their business. They allow consumers to take an informed buying decision by searching out familiar brand names and avoid bad buying experiences by avoiding the brands they didn't like.

1. Confers upon the owner the exclusive right to use the brand.

2. Protects hard earned goodwill in the business.

3. Protects your Name / Brand Name from being used in a same or similar fashion, by any other business firm, thus discourages others from cashing on your long built goodwill.

4. Gives your products a status of ‘Branded Goods’.

5. To obtain legal relief in respect of infringement (misuse by others) of the trade mark.

6. Power to assign (transfer) the trade mark to others for consideration.